SALES ENABLEMENT: ACQUIRING NEW CUSTOMERS
P. Allen Smith and his team are on a mission.
P. Allen Smith helps people "bring the garden home" on through his television series P. Allen Smith's Garden Home and P. Allen Smith Gardens. Allen is passionate about home and garden, works relentlessly to share his passion and know-how with the world.
He and his team maintain a services arm to help transform and maintain special gardens, large estates, and open spaces. We love how seriously they take the ideas of stewardship, team, and attention to detail.
Our challenge was to bring these traits to life online to connect with new clients and deepen and expand their existing relationships. While the firm has distinct types of clients, every space and situation is unique. We had to find ways to connect with everyone while keeping the experience as simple and elegant as the spaces the firm cultivates.
The keys to meeting that challenge included allowing the firms' work speak clearly, and helping the team balance and prioritize a range of concerns to meet deadlines.